About Us

 Vixay (Coach V) Chantha is one of the co-founders of the Santa Rosa Bear Cubs AAU organization.  

With over two decades of experience spanning from elementary to high school levels, he has not only honed his coaching skills but also instilled a deep love for the game in countless young athletes. For Coach V, basketball is more than just a sport—it's a way of life that unites his entire family.

Growing up in a household where basketball was a family affair, with siblings, and cousins all sharing the same fanaticism for the game, Vixay Chantha's journey in basketball was inevitable. As a father, he continued this tradition, nurturing his own children's love for basketball from a young age. Together, they forged bonds on the court that extended beyond basketball skills, shaping them into better individuals both on and off the court. Coach V's children have not only excelled in the sport but have also carried forward his legacy by playing at the collegiate level or becoming coaches themselves.

His dedication to teaching the game and empowering every player to experience its joys led him to co-found the Santa Rosa Bear Cubs Basketball team alongside Rob Johnson. Recognizing the need for a travel basketball team that embodied efficiency, competitiveness, and a strong sense of family, Coach V and Rob Johnson set out to create an organization that reflected these values. The Santa Rosa Bear Cubs isn't just a basketball team—it's a tight-knit community built on the principles of togetherness and support. With Coach V & Rob's leadership and the shared commitment of its members, the Bear Cubs strive for excellence both as athletes and as individuals.

Through his coaching, Coach V not only teaches the fundamentals of basketball but also imparts invaluable life lessons, shaping the next generation of athletes and leaders. In the Santa Rosa Bear Cubs, he has created a legacy that goes beyond wins and losses, leaving an indelible mark on all who have the privilege of being part of the Bear Cubs family.

Robert Johnson is one of the co-founders of the Santa Rosa Bear Cubs AAU organization. Having played in his younger years then coaching later in life, while watching his son Hayden grow up playing school ball, CYO and other AAU travel basketball programs. During this time, he and Vixay Chantha recognized that they had to create a travel basketball team of their own which is efficient, competitive, goal-driven, authentic, and an organization that represents family and togetherness. The Santa Rosa Bear Cubs is all of those things and so much more. It is Johnson’s goal to help improve individuals in all aspects of life. He continues to dedicate his time to the development of individuals on and off the court.

Johnson brings a passion for the Bear Cubs that is contagious with everyone around him. His love for basketball and helping others is truly special. 

Associate Director of Operations 

Overseeing the daily and strategic operations of the basketball program. Ensures all team activities run smoothly and efficiently, supporting both athletic performance and organizational goals.

Key Duties:

• Logistics Coordination: Manage team travel, accommodations, practice schedules, and game-day operations.
   
• Facility Management: Coordinate with venues for practices, games, and events, ensuring facilities meet team needs.
   
• Compliance Oversight: Ensure adherence to league, school, or organizational rules and regulations (e.g., NCAA, club, or federation standards).
   
• Team Support: Serve as liaison between coaching staff, players, and administration to streamline communication and operations.
   
• Budget & Equipment: Assist with budgeting, purchasing equipment and apparel, and inventory management.
   
• Event Planning: Organize team events such as camps, fundraisers, community outreach, and alumni engagement.
   
• Staff Supervision: Oversee support staff and interns, delegating responsibilities and ensuring high performance.
   
• Data & Reporting: Maintain operational records, player data, and contribute to performance analytics and reporting.
   

Associate Director of Player Development 

 Responsible for creating and managing programs that support the athletic, personal, and professional growth of basketball players. Works closely with coaching staff and performance teams to maximize each athlete’s potential on and off the court.

Key Duties:

• Skill Development: Design and implement individual and team training plans focused on improving basketball fundamentals, decision-making, and performance.
   
• Player Evaluation: Conduct regular assessments of players’ strengths and areas for improvement, using video analysis, performance metrics, and direct observation.
   
• Mentorship & Guidance: Provide personal and professional mentorship to athletes, helping them navigate academic, career, and life challenges.
   
• Performance Collaboration: Work with strength and conditioning coaches, nutritionists, and medical staff to support overall player wellness and development.
   
• Progress Tracking: Maintain detailed records of player growth and development over time; provide reports to coaching staff and leadership.
   
• Transition Support: Assist athletes with transitions such as moving from youth to senior teams, entering collegiate or professional levels, or life after basketball.
   
• Character & Leadership Development: Organize workshops or sessions focused on leadership, discipline, work ethic, and mental resilience.
   

Essential for fostering a high-performance culture that emphasizes not only athletic achievement but also personal growth and long-term success.