About Us

Associate Director of Operations 

Overseeing the daily and strategic operations of the basketball program. Ensures all team activities run smoothly and efficiently, supporting both athletic performance and organizational goals.

Key Duties:

• Logistics Coordination: Manage team travel, accommodations, practice schedules, and game-day operations.
   
• Facility Management: Coordinate with venues for practices, games, and events, ensuring facilities meet team needs.
   
• Compliance Oversight: Ensure adherence to league, school, or organizational rules and regulations (e.g., NCAA, club, or federation standards).
   
• Team Support: Serve as liaison between coaching staff, players, and administration to streamline communication and operations.
   
• Budget & Equipment: Assist with budgeting, purchasing equipment and apparel, and inventory management.
   
• Event Planning: Organize team events such as camps, fundraisers, community outreach, and alumni engagement.
   
• Staff Supervision: Oversee support staff and interns, delegating responsibilities and ensuring high performance.
   
• Data & Reporting: Maintain operational records, player data, and contribute to performance analytics and reporting.
   

Associate Director of Player Development 

 Responsible for creating and managing programs that support the athletic, personal, and professional growth of basketball players. Works closely with coaching staff and performance teams to maximize each athlete’s potential on and off the court.

Key Duties:

• Skill Development: Design and implement individual and team training plans focused on improving basketball fundamentals, decision-making, and performance.
   
• Player Evaluation: Conduct regular assessments of players’ strengths and areas for improvement, using video analysis, performance metrics, and direct observation.
   
• Mentorship & Guidance: Provide personal and professional mentorship to athletes, helping them navigate academic, career, and life challenges.
   
• Performance Collaboration: Work with strength and conditioning coaches, nutritionists, and medical staff to support overall player wellness and development.
   
• Progress Tracking: Maintain detailed records of player growth and development over time; provide reports to coaching staff and leadership.
   
• Transition Support: Assist athletes with transitions such as moving from youth to senior teams, entering collegiate or professional levels, or life after basketball.
   
• Character & Leadership Development: Organize workshops or sessions focused on leadership, discipline, work ethic, and mental resilience.
   

Essential for fostering a high-performance culture that emphasizes not only athletic achievement but also personal growth and long-term success.

Associate Director of Business Development

Hayden Johnson serves as Associate Director of Business Development, bringing a competitive mindset, disciplined work ethic, and team-first leadership philosophy shaped by years of success on and off the court.

A graduate of Cardinal Newman High School (Class of 2021), Hayden was a three-year Varsity basketball player who helped lead his team to a 14–1 record his senior year while maintaining straight A’s and graduating with an impressive 4.14 GPA. His performance earned interest from multiple NCAA Division III and junior college programs before choosing to continue both his academic and athletic career locally at Santa Rosa Junior College, where he competed for two seasons.

Hayden later graduated from San Diego State University, further strengthening his academic foundation and preparing him for leadership in business development and organizational growth.

Hayden’s foundation was built through the Santa Rosa Bear Cubs AAU program, where he played from 7th through 12th grade and now enters his fifth year helping coach. His experiences with the Bear Cubs instilled core values of unity, accountability, positivity, and leadership—principles he now applies directly to business development.

As Associate Director of Business Development, Hayden is responsible for:

• Strategic Growth Initiatives – Identifying and pursuing new partnership, sponsorship, and revenue opportunities.
   
• Relationship Development – Building and maintaining strong relationships with clients, community partners, and stakeholders.
   
• Program Expansion – Supporting outreach efforts to grow participation and strengthen organizational presence.
   
• Market Engagement – Representing the organization at events, networking functions, and community initiatives.
   
• Data & Performance Analysis – Tracking key metrics, identifying trends, and supporting data-driven decision making.
   
• Cross-Functional Collaboration – Working closely with leadership, operations, and marketing teams to align growth strategies with organizational goals.
   

Hayden approaches business development the same way he approached basketball—through preparation, discipline, teamwork, and a relentless commitment to improvement. The invaluable lessons he learned on and off the court continue to shape his professional philosophy: build trust, compete with integrity, and always elevate the team around you.